Why indeed?

I saw this truck today:

"Why pay more for a truly quality service?"

I can't tell if these guys are claiming to be the ones doing the "truly quality" job, or if they are saying their competitors do that, and these guys do a cheaper, less good job.

But I am pretty sure they're saying I probably shouldn't pay the extra that a quality job would cost me.

Either way, they probably shouldn't have written it on their truck.